Julep Beauty
Digital Marketing
Visual Design, E-Commerce, UI, Mobile | Summer 2017 - Winter 2018
Julep is a beauty brand, selling skincare, cosmetics, and nail products. A majority of their business is done via e-commerce.
Julep’s e-commerce business was made of beauty and skincare consumers, typically value-oriented women in their late 20s to mid 40s. They shop primarily on mobile.
My role as Julep’s UX/UI Designer would sometimes branch into visual design as well. I led the UI and visual design for these projects, collaborating with photographers, art directors, copywriters, project managers, a front-end developer, and e-commerce stakeholders.
Interactive Product Pages
Interactive product pages were designed for some of Julep’s highest valued box sets, to help curious customers discover more about the products included.
I worked to create consistency across pages and ease of development by reusing interactive components wherever possible.
Interactive product page for a 10-piece eyeliner set, showcasing color swatches and descriptions
Marketing Emails
I designed numerous email communications during my time at Julep, driving traffic to various e-commerce points.
